Google's and Meta's dominance fades as TikTok and Netflix emerge.
For the first time in nearly a decade, the two largest players in online advertising are no longer raking in the majority of U.S. digital-ad dollars, a decline that industry insiders expect to continue in years to come. Given the emergence of new digital-advertising alternatives,Google and Meta’s declining market share is hardly surprising, said digital ad consultant Ratko Vidakovic. The surprise was actually their 2021 performance
What's your takeaway on this news? Do you think Google and Meta are following the path of demise as most websites do after a certain amount of time as dominance, are people lest trusting, or have people moved on to other platforms?
Google's and Meta's dominance fades as TikTok and Netflix emerge.
[size= 12pt]For the first time in nearly a decade, the two largest players in online advertising are no longer raking in the majority of U.S. digital-ad dollars, a decline that industry insiders expect to continue in years to come.[/size] [size= 12pt]Given the emergence of new digital-advertising alternatives,Google and Meta’s declining market share is hardly surprising, said digital ad consultant Ratko Vidakovic. The surprise was actually their 2021 performance[/size] [size= 12pt]
What's your takeaway on this news? Do you think Google and Meta are following the path of demise as most websites do after a certain amount of time as dominance, are people lest trusting, or have people moved on to other platforms?[/size]
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